What Information Do We Collect and How is it Used?
Information Voluntarily Submitted to the Website by readers: We may collect personal information from you, such as your name or email address, if you submit them personally. You may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, or submitting a contact form. This is the ONLY way we collect information. We do not search for these details. It is done voluntarily by you, our readers.
Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. When you use the Website, for instance, our site will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked. Your information has been made ANONYMOUS and only is viewed on an aggregate basis.
If there is a data breach, which is very unlikely because we encrypt your data and protect our Website, we will inform you within 72 hours of the breach.
Users may, at any time, prevent the setting of cookies, by the Website, on the cookie notice when the user opens the Website. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.
How your information may be used:
- To operate and maintain the Website;
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt out of future mailings;
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
- To respond to your comments or inquiries;
- To provide you with user support;
- To track and measure advertising on the Website;
- To protect, investigate, and deter unauthorized or illegal activity.
Third-Party Use of Information
We may share your information with third parties when you explicitly authorize us to share your information.
Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.
The Website currently uses the following third-party service providers:
This service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time at the Website’s sole discretion.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
Publicly Visible Information
If you leave a comment on the Website, certain information like your name may be publicly visible. Your email address will never be available publicly.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file that is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons, and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notifications of new cookies, how to disable existing cookies, and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies, you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end-user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end-users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience including devices, browsers, and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Affiliate Program Participation
The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link to an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Colors Explained is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.
As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.
On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns.
Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.
Rights Related to Your Personal Information
Colors Explained abides by GDPR regulations, so if you wish to download your information, you can do it by contacting us with your request. If you wish to remove other information (e.g. comments) and you’re an EU resident, please get in touch with us. We are happy to amend/remove your information/comments/email from the mailing list if you contact us. We do not retain secondary copies of commenters/reader contact information without permission. Similarly, we do not resell or share your contact information with third parties. Once you opt out of the mailing list, you are permanently removed.
You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at hello @ colorsexplained.com to be removed from our mailing list.
You may access the personal information we have about you by submitting a request to hello @ colorsexplained.com.
You may contact us at hello @ colorsexplained.com to amend or update your personal information.
In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to hello @ colorsexplained.com.
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
Sensitive Personal Information
Information Regarding Minors
The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at hello @ colorsexplained.com and we will use our best efforts to promptly remove such information from our records.
Because we do believe in transparency, so you have the right to know we store your given information and how this information is used.
We not only comply with the GDPR (in Europe), but we also comply with the FTC ruling (not that we need to, given the fact Colors Explained isn’t based in the USA), but since many of our readers are based in the States, we think it’s important to give them the security they’re used to.
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